Amex Express Checkout Button Guidelines

    Last Updated: August 14, 2015.

    Implementation Guidelines

    You will adhere to the following implementation guidelines and requirements:

    • All allowable graphics for the Amex Express Checkout Button are available in the Documentation, which you must use as presented and may not resize, recolor, or modify.
    • Where using radio button implementations, the primary implementation is to leverage the payment mark in tandem with copy “Amex Express Checkout”; the secondary implementation is to leverage the button in tandem with copy “Amex Express Checkout”; and the tertiary implementation is to leverage the copy “Amex Express Checkout” on its own. You may not alter the spelling, capitalization, or styles for “Amex Express Checkout”. For instance, and without limitation, “AMEX Express Checkout”, “American Express Checkout”, and “Amex Checkout” are all incorrect uses.
    • You will not use any other Amex trademarks or graphics (i.e., payment acceptance mark or Amex blue box logo) instead of the approved Amex Express Checkout Button. Payment acceptance marks on your site (as differentiated from the Amex Express Checkout Button) should always be the Amex blue box logo.
    • The Amex Express Checkout Button must always be clickable where implemented. You may not use the Amex Express Checkout Button in place of a payment acceptance mark or Amex blue box logo on your payment site.
    • Amex suggests placing the Amex Express Checkout Button prior to the majority of manual entry fields, to take full advantage of the autofill capability.